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Our story began when Benny, our Jack Russell, needed a tooth pulled. Determined to prioritize his dental health, we searched for dog toothpaste and toothbrushes but found most options lacked quality, innovation, and eco-friendly practices. Realizing the need for better solutions, Andrea founded Wag & Bright in 2021 to create high-quality, sustainable dental and grooming products for pets.

“​I wholeheartedly believe canine oral care shouldn’t be a guessing game.
Afterall, our dogs are our most cherished companions.”

- Andrea, Founder of Wag & Bright Supply Co.

Andrea’s background in business development with global testing leaders like AGAT Laboratories and SGS Canada shaped the foundation of Wag & Bright from day one. We don’t just talk about quality, we verify it.

​Every product undergoes stringent inspection and certification, ensuring pet parents can feel confident in their choice. Wag & Bright isn’t just a brand, it’s a commitment to elevating standards and earning trust, one product at a time.

At Wag & Bright, caring for dogs goes beyond the products we make. We’re committed to supporting the communities and organizations working every day to give dogs a better life.

We have proudly supported local and national animal rescue organizations including Parachutes For Pets, Kali’s Wish Foundation, Manitoba Mutts Dog Rescue, AARCS, Zoe’s Animal Rescue Society, and PALS Pet Rescue. We also partnered with two of our retail stockists to support their in-store charity hampers, helping extend that care even further into our communities.

Through product donations and partnerships, we were able to support dogs and rescues in need, because giving back is simply part of how we do business.

Wag & Bright Supply Co. is now sold in more than 2,000 stores in more than 30 countries, including Canada, USA, Italy, Hong Kong, UK, France, Germany, Ukraine, Thailand, Norway, Belgium, and beyond. With trusted third-party logistics and global fulfillment in place, we’re built to scale, without losing what makes us human.

​Since 2021, we have been making strides toward sustainability by incorporating innovative materials, such as wheat-straw composites and bioplastics. Our dedication extends to multi-use packaging, creating products you'll want to use again and again.

We’re confident your dog will love Wag & Bright. But if something isn’t right, we’ll make it right. Yes, it really is as simple as that.

​Thanks for shopping with us!

Love,
Andrea, Benny and Bisou.