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We’re Canadian

Formulated and made in Canada.

No nasties

No artificial colours, flavours or harmful ingredients.

More than fresh breath

A healthy mouth now means a longer, happier life for your pet.

Protects vital organs

Poor oral hygiene can lead to heart, liver and kidney issues.

Prevent more, worry less

Consistent care can help reduce the need for costly dental procedures.

Best Sellers

Discover our most popular products.

Why Wag & Bright

A simple daily routine can make a big difference over time. Regular at-home dental care helps manage plaque buildup and support healthier teeth and gums between professional dental cleanings.

At Wag & Bright, we make dog dental care easier with thoughtfully designed dental chews, toothbrushes and toothpaste made to fit into your dog’s everyday routine.

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What Are Mighty Marrows?

  • Long-Lasting Dental Chews

    A satisfying collagen chew designed to keep pups happily chewing while supporting their daily dental routine.

  • 3 Servings Per Chew

    One Mighty Marrow is designed for multiple chewing sessions. More chew time, more value, more happy-dog moments.

  • Limited, Functional Ingredients

    Made with purposeful ingredients. Everything unnecessary is left out.

  • Softens With Saliva

    Mighty Marrows start firm, then gradually soften into a gel-like texture as your dog chews — with no splintering.

  • Cleans As They Chew

    Chewing creates natural mechanical action against the teeth to help reduce plaque and keep smiles bright.

  • A Size & Flavour for Every Pup

    Choose from Small, Large or Jumbo and a lineup of pup-approved flavours.
Only Natural Ingredients
Spoiler: Only Good Stuff

Daily Dental Care Essentials for Dogs

Build a better dog dental care routine with thoughtfully made products crafted from premium materials and carefully selected natural ingredients.

Mighty Marrows™ Collagen Dental Chews

Long-lasting collagen dental chews designed to make daily dental care more enjoyable. As your dog chews, the collagen gradually softens with saliva, helping mechanically clean around the teeth while satisfying their natural urge to chew.

Made with limited ingredients and available in a variety of pup-approved flavours, Mighty Marrows make it easier to add dental care to your dog’s everyday routine.

Shop Collagen Dental Chews

Puppy Polish Dog Toothpaste in Pup-Approved Flavours

Make brushing a little more tempting with Puppy Polish, our gentle canine toothpaste available in Filet Mignon and Old Fashioned Peanut Butter flavours.

Made with thoughtfully selected ingredients, the formula helps freshen breath, gently polish teeth and support everyday dog dental care. It’s lab-tested for safety and freshness, lightly scented for pup parents, and made for dogs of all ages.

Shop Natural Dog Toothpaste

Polish Your Pup with Toothbrushes + Grooming Tools

Everyday tools designed to make dog care easier. Our Puppy Polisher toothbrushes feature ultra-soft bristles for gentle cleaning around teeth and gums. While our grooming brushes help make bath time simple and comfortable.

Made with eco-conscious materials and designed for everyday use. Each tool is practical, comfortable to handle and easy to work into your dog’s regular care routine.

Shop Dental and Grooming Tools

I’m a Pup Parent I’m a Wholesaler

No stress. No struggle. Just better daily oral care for your dog.

  • 1

    Free From Harmful Additives

    No fluoride, xylitol, parabens, triclosan, chlorhexidine, DMDM, or heavy metals. Only clean, safe and effective ingredients.

  • 2

    Functional Ingredients That Do More

    Made with natural, plant-based, dog safe ingredients. Ingredients like coconut oil, baking soda and stevia. Because bad breath isn't a personality trait.

  • 3

    Lab-Tested for Safety & Freshness

    3rd-party tested in Canada for quality and safety. Formulated to freshen breath while supporting whole-body health.

From toothpaste to collagen dental chews, everything you need for a brighter smile and a better daily dental care routine.

Consistent, daily dental care can help reduce plaque buildup, support healthier teeth and gums, and make long-term oral care easier.

Our dental chews, toothbrushes and toothpaste are designed to work together as part of a simple at-home routine that supports your dog’s comfort and oral health over time.

Shop the Routine

Words from Humans...

  • ★★★★★
    My dogs love these! Our goldendoodle has never hidden a bone before, but with these collagen chews, she’s obsessed. She hides them, guards them, and enjoys every bite — a definite favorite in our house!
    Kimberly S. (Verified Buyer)
  • ★★★★★
    My Red Heeler Ozzy loves the Mighty Marrow collagen chews!!! He loves all the flavours and he is chewing on the Pork parsley marrow as I write this.
    Marilyn W. (Verified Buyer)
  • ★★★★★
    My dog LOVES these and they actually last through quite a bit of heavy chewing. I love that they're made of only a few simple ingredients and its a bonus to know of the health benefits.
    Ashleigh B. (Verified Buyer)
  • ★★★★★
    Sasha sits up waiting to have her teeth brushed. I like the consistency of the toothpaste while Sasha loves the taste. Oral care is important to me as she is a Standard Poodle who are known to have bad teeth.
    Donna F. (Verified Buyer)
  • ★★★★★
    My dog Toby LOVES these, and he has a sensitive stomach to certain chews. The large size lasted him all week (for a super chewer, this is insane).
    - Jill
  • ★★★★★
    This is a high quality collagen chew that comes in some scrumptious flavors. It took my 20lb heeler 2 weeks to get through a small spirulina!
    - Janice
  • ★★★★★
    First time trying this product and we're in love! The teeniest toothbrush is the perfect size for my 5lb furbaby and so soft that she enjoys it. She loves the toothpaste too, which is a huge win. After trying dozens of options, it's a relief that toothbrushing is no longer a battle!
    Tara S. (Verified Buyer)
  • ★★★★
    I was asking a friend about dental hygiene for my dog and she suggested these. I got the multi pack to try. My dog loves them so far, keeps him occupied as the treat takes time to break down. Will purchase again.
    Lindsay M. (Verified Buyer)
  • ★★★★★
    The toothpaste is yummy, yes I tasted it.
    - Allan
  • ★★★★★
    My lab chews through treats so fast but, these actually last 2-3hrs!!!! I have yet to find something as long lasting as a Mighty Marrow chew.
    Jacqueline A. (Verified Buyer)
  • ★★★★★
    These products are truly amazing. The toothbrush bristles are so soft. My tiny chihuahua even let me try it out on her. The filet flavoured toothpaste is also a hit. Great products ~ highly recommended.
    - Bonnie
  • ★★★★★
    I've been brushing my dogs’ teeth every day ever since they were little and this is honestly the first toothpaste that I feel is actually doing something. You only need the smallest amount as it sort of foams up and allows a good cleaning on both sides.
    Marie-Eve B. (Verified Buyer)

Don’t just take our word for it! See what our community has to say.

  • ★★★★★
    A quote from a customer or staff member can help show off your products' unique selling points.
    Source
  • ★★★★★
    We are incredibly impressed and pleased with these. Plus, Luna has never really been a fan of collagen chews but she’s obsessed with these so that’s amazing!
    Luna & Emma
  • ★★★★★
    The colours are amazing especially knowing it’s not dyes being used to achieve the look, it’s all natural colours found in food! They don’t shatter when chewed which my feet thank you for
    Mackenzie
  • ★★★★★
    Got some small sizes to try for my pups. They loved them! It took them a minute to figure them out but then they loved chewing on them, they had last days for big power chewer dogs. 
    Rachel
  • ★★★★
    I was asking a friend about dental hygiene for my dog and she suggested these. I got the multi pack to try. My dog loves them so far, keeps him occupied as the treat takes time to break down. Will purchase again.
    Lindsay
  • ★★★★★
    Amazing, these last so long with our power chewer, and he loves them! They are no mess and no smell so they make the humans happy too!
    Jill
  • ★★★★★
    My dog was absolutely obsessed with these chews and I also appreciate that they are long lasting and good for her teeth health. 
    Logan
  • ★★★★★
    These ship so fast and of course the dental benefits are ENDLESS. We've only finished one out of our first package and I couldn't go without buying another ASAP!
    Sydney
  • ★★★★★
    With large-breed, aggressive chewers, I was always searching for something that would last longer than a few hours. Mighty Marrows have been a game changer
    S.F.
  • ★★★★
    This was firmer than I expected. But my dog seemed to like it. I did soak it in water like the site suggested, that seemed to help.
    Julie
  • ★★★★
    These have been a life saver for both my 8yo retriever mix and my 4mo retriever mix. We tried the bacon and the beef liver flavor, both were a hit! 
    Grace

FAQ

You asked, we answered!

  • Mighty Marrows soften naturally with saliva. If the chew is too hard, pre-soften it by soaking one end in warm water for about one minute.

    They are a firm, long-lasting chew and may not be suitable for dogs with damaged or sensitive teeth. Always supervise your dog while chewing and choose the size and chew style that best suits them.

  • Store Mighty Marrows in a cool, dry place away from direct sunlight, they’ll stay fresh for over two years.

  • Nature isn’t uniform, and neither are our chews. Each Mighty Marrows is hand-poured in small batches, which means every chew is unique.

    Variations in colour, texture, shape and surface appearance are completely normal and do not affect product quality or safety. Mighty Marrows can naturally shift in shape during the drying process, and because we do not use defoaming agents, you may also notice small bubbles, waffle-like textures or areas of collagen “icing.”

    We prioritize ingredient quality over cosmetic perfection, and these natural variations are part of what makes each chew a little different.

  • Mighty Marrows use naturally derived colours from ingredients like carrot juice and parsley. As the collagen softens during chewing, a small amount of clear residue may be left behind.

    For easy cleanup, simply wipe paws, chins or surfaces with a warm, damp cloth before the residue dries.

  •  Every dog has different chewing preferences! Sometimes it takes a few tries before they fall in love.

    Try softening one end in warm water for one minute before offering it again to help release the natural flavours, or try another Mighty Marrows flavour to find your pup’s favourite.

    If not, pawss it along to a friend to try!

  • Our injection-molding process fuses the bristles directly into the brush head, helping reduce gaps where moisture and debris can collect. We also use PBT polymer bristles, which absorb less water than traditional nylon bristles. Our toothbrushes also undergo UV sanitation during manufacturing.

  • It depends on your dog's size and chewing style. Mighty Marrows are designed to be enjoyed over multiple chewing sessions rather than all at once. 

    We recommend supervised chewing sessions of approximately 30 minutes before storing the remaining chew for another day. Some customers have dogs that chew through one in about three hours, while others enjoy the same chew over the course of a week.

    We suggest sizing UP to a Jumbo Mighty Marrows if you have a super chewer in your household. It will slow them down!

  • Many of the hero ingredients in each Mighty Marrows® flavour naturally contribute to its flavour and colour. Ingredients like spirulina, parsley and black carrot extract help create the distinctive look and flavour profile of our chews without relying on artificial dyes.

The Chew - News From Our Pack

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Wag & Bright Supply Co. • FAIRE

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Have a question? We're all ears!

We're here to help! Whether you have questions about our products or need support with an order, drop us a message below and we'll get back to you as soon as possible.

CANADIAN-OWNED

Designed in Canada with global standards in mind.

LAB TESTED

Every product is third-party tested for safety and quality.

FOR ALL DOG YEARS

Safe for puppies, adults, and senior dogs.

CRUELTY-FREE

Never tested on animals. Ever.