I’m a Pup Parent I’m a Wholesaler

Why Wag & Bright

A simple daily routine that helps protect gums and teeth over time. Dental disease can lead to serious health issues in dogs, but it’s preventable. At Wag & Bright, we make daily care easy with safe products your dogs will love, and you’ll feel good about using.

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We’re Canadian

Formulated and made in Canada.

Ingredients you can feel good about

No artificial colours, flavours or harmful ingredients.

More than fresh breath

A healthy mouth now means a longer, happier life for your pet.

Protects vital organs

Poor oral hygiene can lead to heart, liver and kidney issues.

Prevent more, worry less

Consistent care can help reduce the need for costly dental procedures.

Consistent, daily dental care for your dog now can help prevent bigger health issues, and bigger vet bills down the road. Our products are the foundation of a simple routine, and support the long-term health and comfort of your pup.

Shop the Routine

Good dogs deserve good dental care

Simple, functional oral care done right for your dog.

Daily Dental Care Essentials for Dogs

Your dog's smile support centre starts here with mindfully made products, made with premium materials and natural ingredients:

Mighty Marrows Collagen Dental Chews

Our Collagen Dental Chews are a delicious, nutritious way to support your dog's oral health. Available in 4 tasty flavours (beef liver, spirulina beef, pork & parsley, and bacon), each long lasting crystalized collagen dental chew is designed to naturally clean teeth and freshen breath, all while being gentle on your dog's gums and supporting their overall health.

Shop Collagen Dental Chews

Puppy Polish Canine toothpaste in pup-forward flavours

With two flavours to choose from, Old Fashioned Peanut Butter and Filet Mignon (Beef), this is dog oral care done right. Our gentle, lab-tested dog toothpaste supports fresh breath and healthier teeth and is made with thoughtfully chosen, natural ingredients.

The formula is lab-tested for safety and freshness, helps freshen breath, reduce plaque buildup, and support long-term dog dental health.

Safe for all dog years and lightly scented (that one’s for you, pup-parents).

Shop Natural Dog Toothpaste

Polish your pup with our tooth and shampoo brushes

Everyday tools for better dog care. Our Care Tools are designed to support gentle dog dental hygiene and simple at-home grooming. From ultra-soft bristles that protect sensitive gums to eco-conscious materials that feel good to use, each tool is created to be effective, comfortable, and easy to reach for every day. Because when brushing and bathing feel simple, consistency comes naturally.

Shop Dental and Grooming Tools for Dogs

Best Sellers

Discover our most popular products.

No stress. No struggle. Just better daily oral care for your dog.

  • 1

    Free From Harmful Additives

    No fluoride, xylitol, parabens, triclosan, chlorhexidine, DMDM, or heavy metals. Only clean, safe and effective ingredients.

  • 2

    Functional Ingredients That Do More

    Made with natural, plant-based, dog safe ingredients Ingredients like coconut oil, baking soda and stevia. Because bad breath isn't a personality trait.

  • 3

    Lab-Tested for Safety & Freshness

    3rd-party tested in Canada for quality and safety. Formulated to freshen breath while supporting whole-body health.

From toothpaste to collagen dental chews, bright smiles and healthy pups start here.

I’m a Pup Parent I’m a Wholesaler

What’s in The Puppy Polish?

  • Old-Fashioned Peanut Butter Flavor

    A tasty twist on oral care. Dogs love the flavor, and humans appreciate the subtle aroma. Safe and gentle for all ages.

  • Free From Harmful Additives

    No fluoride, xylitol, parabens, triclosan, chlorhexidine, DMDM, or heavy metals. Just clean, effective ingredients.

  • Crafted with Natural Ingredients

    Made with plant-based, dog-safe ingredients like coconut oil, baking soda, and stevia.

  • Easy Brushing Routine

    Apply a pea-sized amount to a dog toothbrush or finger brush. Use gentle circular motions on gums and molars for best results.

  • Lab-Tested for Safety & Freshness

    3rd-party tested in Canada for quality and safety. Formulated to freshen breath while supporting healthy gums.

  • For Every Pup, Every Day

    Start with 2–3 times per week and build up to daily brushing. Reward with praise and a treat to make it a fun ritual!
Only Natural Ingredients
Spoilers:Only Good Stuff

Words from Humans...

  • ★★★★★
    My pups love this polish! Their teeth look so bright and shiny! And their breath smells good too. Shipped quickly and perfect packaging.
  • ★★★★★
    As a pet owner, I’m always looking for the best for my dog. Pats' chicken jerky treats are not only healthy but sustainably sourced, which is important to me. My dog can’t get enough!
    Emily R., Eco-Conscious Pet Parent
  • ★★★★★
    Pats has been a game-changer for our pup’s diet. The quality of their products, especially the jerky, is unmatched. Our dog’s coat is shinier, and she has more energy than ever!
    Doug, Dog Walker
  • ★★★★★
    The toothpaste is yummy, yes I tasted it.
    - Allan
  • ★★★★★
    This is a high quality collagen chew that comes in some scrumptious flavors. It took my 20lb heeler 2 weeks to get through a small spirulina!
    - Janice
  • ★★★★★
    My dog Toby LOVES these, and he has a sensitive stomach to certain chews. The large size lasted him all week (for a super chewer, this is insane).
    - Jill
  • ★★★★★
    My dogs love these! Our goldendoodle has never hidden a bone before, but with these collagen chews, she’s obsessed. She hides them, guards them, and enjoys every bite — a definite favorite in our house!
    - Kim
  • ★★★★★
    I was asking a friend about dental hygiene for my dog and she suggested these. I got the multi pack to try. My dog loves them so far, keeps him occupied as the treat takes time to break down. Will purchase again.
    - Alice
  • ★★★★★
     We branched out and decided to try a new toothpaste – this will 100% be our new go to! My dogs love the taste and a tiny bit goes a long way which is something we struggled to find in other brands. This paired with the soft toothbrush makes brushing so easy!
    - Olivia
  • ★★★★★
    Sasha sits up waiting to have her teeth brushed. I like the consistency of the toothpaste while Sasha loves the taste.
    - Donna
  • ★★★★★
    These products are truly amazing. The toothbrush bristles are so soft. My tiny chihuahua even let me try it out on her. The filet flavoured toothpaste is also a hit. Great products ~ highly recommended.
    - Bonnie
  • ★★★★★
    Cleans my dogs teeth much better than any other toothpaste we can find. Very satisfied!
    - Marc

Don’t just take our word for it! See what our furry friends have to say.

  • ★★★★★
    Finally something that fills me up! Now I can nap in peace.”
    Max
  • ★★★★★
    “It’s so good I might even share with the cat... maybe.”
    Bella
  • ★★★★★
    Big flavor in little bites—just how i like it!
    Charlie

FAQ

You asked, we answered!

  • Our current formula includes a natural beef flavor and one with peanut. If your dog is allergic to beef, we recommend the peanut paste.

  • It contains coco-glucoside, a gentle, coconut-derived cleanser. It helps clean teeth effectively and is hypoallergenic, biodegradable, and extremely low-irritation.

  • Our current toothpaste is for dogs only. However, our Puppy Polisher Pearl toothbrush is safe for cats. A feline-specific paste is in development.

  • Rinse it thoroughly after use and store in a dry, clean spot or use the original container once 100% dry.

  • Every 2–3 months, or sooner if the bristles show visible wear.

  • Our injection molding process fuses the bristles directly to the head, eliminating gaps where bacteria can grow. Plus, we use PBT polymer bristles that absorb less water than nylon and apply UV sanitation after manufacturing.

  • Soak one end it in hot water for a minute. This softens the surface and releases flavor, making it more enticing and easier to chew. However if your dog has a medical reason, or has broken or brittle teeth the chews might not be a fit for your dog.

  • Some dogs aren’t big chewers- but most pups love it once softened. If not, we’re sure a friend’s dog will be thrilled to have it!

From the Dlog

  • Collagen Peptides for Dogs - Why Their Gums Need Them

    Collagen Peptides for Dogs - Why Their Gums Need Them

    If you’ve noticed more chatter about collagen peptides for dogs, there’s good reason. Collagen is the most abundant protein in your dog’s body-it keeps gums firm, joints flexible, and coats shiny. But as dogs age, collagen production slows. Our Mighty Marrows...

  • Dogs Understand Us Better Than We Thought: New Research Reveals

    Dogs Understand Us Better Than We Thought: New Research Reveals

    Recent scientific studies have provided compelling evidence that dogs understand human language better than we’ve previously given them credit for. Researchers have discovered that dogs not only recognize the sounds of their owners' voices but also comprehend that specific words...

  • Small dogs - Are they more at risk for dental disease?

    Small dogs - Are they more at risk for dental disease?

    From the time we're young, we're taught the importance of oral hygiene—brushing our teeth twice a day for two minutes each time. But while we diligently care for our own dental health, we might overlook the oral hygiene needs of...

Read more
Wag & Bright Supply Co. • FAIRE

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Have a question? We're all ears!

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CANADIAN-OWNED

Designed in Canada with global standards in mind.

LAB TESTED

Every product is third-party tested for safety and quality.

FOR ALL DOG YEARS

Safe for puppies, adults, and senior dogs.

CRUELTY-FREE

Never tested on animals. Ever.