Wag & Bright Announces National Distribution Partnership with Pet Food Experts (PFX).

Wag & Bright is partnering with Pet Food Experts (PFX) to bring preventative dog dental care products to more independent pet retailers nationwide.

As awareness and education around dog oral health continue to grow, more pet parents are looking for practical ways to support their dog’s oral health at home. At Wag & Bright, our goal has always been to make canine oral care easier, more approachable and more practical to maintain consistently.

That mission is taking a major step forward. Wag & Bright Supply Co. is now partnering with Pet Food Experts to expand access to our oral care products through independent pet retailers across the United States.

Why Access to Trusted Pet Dental Care Matters.

Oral care isn't only about fresher breath. A consistent at-home dental routine can help pet parents manage plaque buildup, support healthier teeth and gums and contribute to their dog’s overall wellbeing.

Dog dental care doesn’t need to be complicated, but it does need to be consistent. From daily brushing to appropriately selected dental chews, different tools can play a role in supporting a routine that works for each individual dog.

Learn how to build dog's dental care routine.

Bringing Wag & Bright to More Independent Pet Retailers.

Through our new national distribution partnership with Pet Food Experts, Wag & Bright products are becoming more accessible to independent pet retailers across the United States.

"We could not be more excited about the addition of Wag & Bright to the PFX family of brands," said Nate Benner, Sr. Director of Vendor Development at Pet Food Experts. "We are thrilled to be able to offer these thoughtful, high-quality products to our retailers and, at the same time, to help Wag & Bright continue to grow their business nationally."

Pet Food Experts serves more than 12,000 pet retail locations nationwide and has built its business around building meaningful relationships in the pet specialty channel. With decades of experience, they are not just a distributor, they're a trusted partner. 

Read the announcement from Pet Food Experts.

Built With Independent Pet Retailers.

Independent retailers have played an important role in Wag & Bright's growth since the beginning.

“Partnering with Pet Food Experts is a huge milestone for Wag & Bright and this next stage of growth,” said Andrea Cormie, Founder and CEO of Wag & Bright. “Independent retailers have been such an important piece to building this brand, and finding a national partner that shares our commitment to supporting those retailers was incredibly important to us.”

Growing With the Pet Specialty Community.

Recently, Wag & Bright welcomed Patrick Lima to the pack as Vice President of Sales. With 20 years of experience in the pet industry, Lima will lead Wag & Bright's sales strategy while strengthening relationships with retail and distribution partners across Canada, the United States and international markets.

“This partnership gives us the opportunity to bring Wag & Bright products into more stores, more communities and ultimately to more dogs across the U.S., while continuing to grow in ways that align with who we are as a company,” says Lima.

Read more about Patrick Lima joining the Wag & Bright pack here. 

For Pet Parents

Looking to build a better dental routine for your dog?

Explore toothbrushes, toothpaste, collagen dental chews and educational resources designed to make preventative oral care easier to understand and maintain.

Explore Dog Dental Care

For Pet Retailers

Interested in carrying Wag & Bright?

Wag & Bright products are now available to independent pet retailers across the United States through Pet Food Experts.

Order Through PFX here.

In the Press

Our partnership with Pet Food Experts was recently featured by Petfood Industry, a leading trade publication covering the global pet food and pet care industry.

The feature highlights Wag & Bright’s continued U.S. expansion and our growing availability through independent pet retailers nationwide.

Read the full Petfood Industry feature.

About Wag & Bright Supply Co.

Wag & Bright Supply Co. is a Canadian pet care company focused on making preventative canine oral care easier and more approachable through thoughtfully developed brushing essentials and collagen dental chews.

For additional wholesale and international distribution inquiries, visit our wholesale page or contact our team.